Technology
Leadership

Product & Technology Executive

Product executive who scaled platforms from zero to 100M+ users at Nokia and Palm. Transformed ET Water from hardware to $8M ARR SaaS in 24 months with 94% retention. Expert at turning technical innovation into market-winning products.

About

Lee brings a vast experience set to the table. Having hands-on experience at the front lines of the internet era and the global efforts to mobilize and connect people in unprecedented ways, Lee has been fortunate enough to be a part of some groundbreaking product initiatives.

Some of the first smartphones, tablets, and distributed software services were developed on his teams at companies like Nokia, Palm, and Be, Inc.

Today, he runs his tech studio Edelleye Digital and has clients growing revenue and leveraging his team's marketing campaigns and cloud services. He is a seasoned and creative technology leader that has fun solving problems and working on the next big thing.

Current Role

Chief Technology Officer

Edelleye Digital

2017 - Present

Expertise

Product Strategy & Roadmapping • 0-1 Product Development • Platform Architecture • B2B SaaS & IoT • User Research & Analytics • Cross-Functional Leadership

Experience

A track record of innovation and leadership at world-class companies

Chief Technology Officer

Edelleye Digital

Tulsa, OK • 2017 - Present

Digital agency specializing in e-commerce, marketing technology, and custom software for growth-stage companies.

  • Built and launched 12 SaaS products and e-commerce platforms serving 50+ clients across real estate, home building, and retail sectors, generating $2.5M in annual recurring revenue
  • Drove 32% average revenue increase for clients ($400K → $528K annually) by identifying high-impact feature opportunities through user research, competitive analysis, and conversion funnel optimization
  • Reduced time-to-market by 40% (6 months → 3.5 months) by implementing agile methodology, sprint-based delivery, and cross-functional product teams
  • Achieved 85% client retention rate by establishing quarterly business reviews, proactive roadmap alignment, and data-driven success metrics tied to client KPIs

Chief Operations Officer

ET Water

Novato, CA • 2013 - 2016

IoT water management company serving commercial and agricultural markets in the U.S., Europe, and Middle East.

  • Pivoted company from hardware sales to subscription SaaS model, launching cloud-based IoT platform that grew from $0 to $8M ARR in 24 months with 2,000+ site deployments (CVS, Target, commercial real estate)
  • Delivered measurable customer ROI: 50% water usage reduction and $120K average annual savings per site, resulting in 18-month payback period and 94% customer retention
  • Built real-time monitoring dashboard with predictive analytics and automated alerts, reducing system downtime by 65% and cutting operational support costs by $400K annually
  • Secured $4.2M in enterprise contracts by developing vertical-specific solutions for retail, hospitality, and agriculture segments with customized ROI models and integration capabilities

Senior Vice President, Smartphone Products

Nokia Corporation

Helsinki, Finland • 2006 - 2011

Global mobile technology leader with 1.3B users worldwide (2010 peak market share).

  • Led smartphone platform strategy serving 100M+ active users, defining 5-year roadmap that maintained Nokia's #1 global smartphone position (40% market share) through 2010
  • Open-sourced Symbian OS and established Symbian Foundation, growing developer community from 3,000 to 12,000+ members and app ecosystem from 8,000 to 25,000+ applications in 18 months
  • Negotiated strategic partnerships with Adobe (Flash integration), Microsoft (Office Mobile), and Samsung (component supply) that reduced development costs by $45M annually while accelerating feature delivery by 6 months
  • Served on Symbian Foundation Board alongside AT&T, Texas Instruments, Sony Ericsson, and DoCoMo, representing Nokia in technical governance and ecosystem strategy decisions

General Manager, Mobility Software

Symbol Technologies (acquired by Motorola 2006)

Holtsville, NY • 2003 - 2005

Enterprise mobility and barcode scanning technology provider serving logistics, retail, and manufacturing sectors.

  • Launched enterprise mobile device management (MDM) platform, growing from concept to $12M annual revenue in 18 months through sales to Fortune 500 retailers and logistics companies
  • Closed strategic accounts with Coca-Cola (15,000 devices), UPS (8,000 devices), and Home Depot (12,000 devices) by developing industry-specific workflows that reduced deployment time by 60% and training costs by 45%
  • Contributed to Motorola acquisition ($3.9B) by demonstrating $50M pipeline and 140% year-over-year growth in mobility software division

Vice President, Product Development

Palm, Inc. (acquired by HP 2010)

Sunnyvale, CA • 2000 - 2003

Pioneer in personal digital assistants (PDAs) and smartphones with 70% U.S. PDA market share.

  • Led Palm OS platform evolution serving 30M+ active users, shipping 8 major releases that maintained 70% U.S. market share and drove $1.5B in annual hardware revenue from Palm and OEM partners
  • Launched Treo smartphone line (first integrated phone/PDA), achieving 2M+ units sold in first year and establishing Palm as smartphone category leader before iPhone era
  • Built developer ecosystem through partnerships with Sony, Samsung, and Kyocera (OEM licensing) and third-party app platform, growing from 6,000 to 20,000+ applications and generating $80M in licensing revenue
  • Platform IP acquired by HP for $1.2B (2010) and subsequently licensed to LG, Samsung, and other manufacturers for smart TVs and appliances, demonstrating long-term platform value

Vice President, Engineering

Be, Inc. (acquired by Palm 2001)

Menlo Park, CA • 1997 - 2000

Operating system company developing BeOS for multimedia computing and internet appliances.

  • Led engineering for BeOS and BeIA operating systems targeting PC, embedded devices, and internet appliance markets with advanced multimedia capabilities and real-time performance
  • Launched BeBox dual-processor workstation and developed BeIA internet appliance platform, establishing technical foundation that influenced Palm's acquisition strategy and WebOS development
  • Led alliances and M&A evaluation team that negotiated Palm acquisition ($11M, 2001), successfully positioning Be's technology and engineering team for integration into Palm OS roadmap

Core Expertise

Skills and capabilities developed through decades of technology leadership

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Industry Expertise

Software Development Product Management Program Management Campaign Development Strategy & Ideation

Technical Skills

Product Management: Jira, Trello, ClickUp, Productboard, Aha!, Figma, UserTesting, Miro
Analytics & Data: Google Analytics, Mixpanel, Amplitude, HubSpot, Salesforce, Tableau
Cloud & DevOps: AWS, GCP, Docker, Kubernetes, GitHub, CI/CD pipelines
Development: Python, JavaScript, SQL, REST APIs, microservices architecture
Methodologies: Agile/Scrum, Lean Startup, Design Thinking, OKRs, A/B Testing, User Research
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Leadership

Develops and motivates high-performing teams to deliver innovative and impactful solutions

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Strategic Vision

Leverages market insights to guide product and operational strategies for long-term growth

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Problem-Solving

Drives creative solutions through collaborative team environments and best practices

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Experience

Years of experience wearing multiple hats, enables you to see the forest through the trees

Let's Connect

Interested in collaboration, advisory opportunities, or just want to connect? Get in touch.

Location

Tulsa, Oklahoma